Welcome, Higher Landing Ambassadors!

Thank you for being part of our 10-year anniversary celebration! We’re excited to showcase your journey and inspire others through your story. Your voice is a powerful part of our legacy, and we can’t wait to feature you! 

How to Participate:

1. Watch the video below

Get quick tips on filming a great testimonial—it’s easier than you think!

2. Record & Submit Your Video

Length: 20-30 seconds
Deadline: February 28, 2025
Email to: marie@higherlanding.com
Include: A short, descriptive title (5 words) and your preferred name for featuring your story

We’ll share how you can get paid to build your brand as part of this campaign.

Important: Please hold off on sharing your video publicly until March 1st. We’ll provide updates before then!

3. Stay tuned for more

Resources to Make Your Video Shine

Filming Tips:

How to create a professional-looking video using just your phone

Keep It Short & Engaging

  • Your video should be between 20-60 seconds long. 

  • Get straight to the point—keep your story clear and impactful. 

Hold Your Phone Correctly

  • Always hold your phone vertically (portrait mode) for the best format on social media. 

  • Avoid horizontal filming—most platforms favor vertical videos. 

Distance & Framing

  • Hold your phone at arm’s length or use a tripod at eye level.

  • Frame yourself so your head and shoulders fill most of the screen, leaving a little space above your head.

Find a Quiet Space

  • Choose a quiet environment—avoid background noise from fans, traffic, or people talking. 

  • If filming outside, stay away from wind that could distort your audio. 

Use a Clean, Distraction-Free Background

  • A simple wall, tidy room, or Higher Landing-branded background works best.

  • Avoid cluttered or distracting spaces that take focus away from your message.

Get the Best Lighting

  • Face a window for soft, natural light that brightens your face evenly.

  • Avoid harsh overhead lighting and never have a window behind you (it will make you look too dark).

Speak Naturally

  • Relax, speak clearly, and tell your story with confidence.

Engagement Boosters

Tips to make your video stand out and reach more people

Hook them in 5 Seconds or they're gone
People scroll fast. If your video doesn’t grab attention in the first five seconds, they’re gone.
Start strong with:

  • A bold claim → “I landed my dream job with this one big change.”

  • A thought-provoking question → “What if everything you knew about job searching was wrong?”

  • An unexpected reaction → Show emotion, surprise, or excitement.

Less is More – Cut the Fluff
Shorter videos lead to better retention.

  • If they don’t watch, they won’t share.

  • Keep your message sharp, clear, and intentional—this isn’t a TED Talk.

Be Human, Not a Talking Head
People connect with people, not just information.

  • Show your personality—be real, show emotion, and add your personal touch.

  • Whether it’s humor, passion, or energy, make it feel like a conversation, not a script.

The Power of Influencer Marketing & UGC

Your voice matters! User-Generated Content (UGC) helps inspire others to take action. When real people share real experiences, it builds trust and credibility—making a huge impact on potential career changers.

Major Influencer Marketing Categories:

Brands can work with influencers in two main ways:

  • Brand Ambassadors: These influencers promote the brand over a long period, making their followers more familiar with and trusting of the brand. It’s like having a spokesperson who continuously supports your product.

  • Sponsored Content: This is a short-term deal where the influencer is paid to post about the product once or a few times. It’s useful for quickly grabbing attention and boosting visibility.

Brand Partnerships

UGC (User-Generated Content)

Imagine a customer posting a review or video showing how much they love a product. This is called UGC. Brands can also pay everyday creators (not just influencers) to make this type of content because it feels more genuine. People are more likely to trust these "real-life" testimonials than flashy ads. Brands often reuse this content to connect with their audiences more authentically.

More on Influencer & UGC Content:

We’re so grateful for your participation—let’s make this milestone unforgettable!

Thank you, Higher Landing Ambassadors.

Need Help?

We’re here for you! Reach out to marie@higherlanding.com with any questions.

By submitting your video, you grant Higher Landing permission to share it across our website, social media, marketing materials, and educational tools to inspire others on their career journey. We may edit for clarity or length and will use the name you provide. Your personal information will remain private.