Alumni Video Contest
Share Your Story & Get Paid!
Read the contest rules below to ensure you're eligible and understand all the guidelines before entering
Contest Overview
Higher Landing is excited to announce our Alumni Video Contest! This is your chance to share your experience with Higher Landing, showcase your story, and get rewarded based on the engagement your video generates. Participants will create and share a short (20–60 second) video testimonial on their social media platforms, highlighting their journey with Higher Landing and how it impacted their career.
Not only will you earn payments based on your video’s views, but you could also win over $500. Read on to learn how to enter, win, and get paid! Validation period: March 15-April 30.
How It Works
Step 1: Read All Rules and Regulations
Make sure you’ve read and understood all contest rules and regulations below to ensure you’re eligible and your video meets all criteria.
Step 2: Watch Alumni Examples for Inspiration
Check out the video examples below from fellow alumni for guidance.
Step 3: Download the “How To Post Online” Guide
Get the guide with step-by-step instructions on how to post your video correctly on social media.
Step 4: Record Your Video
Use your phone to film a 30–90 second testimonial. Share your biggest “aha!” moment, a career breakthrough, or how Higher Landing helped your career.
Step 5: Submit Your Video to Higher Landing
Email your video to marketingteam@higherlanding.com. If your file size exceeds the email limit, use wetransfer.com to send your video to marketingteam@higherlanding.com.
Step 6: Post Your Video (Follow the Instructions Carefully)
Upload your video on at least 2 of your social media platforms (LinkedIn, X, Facebook, Instagram, or TikTok). Include the hashtags #MyHigherLandingStory and #ContestEntry. Make sure you follow the instructions from the guide to ensure your post is eligible.
Step 7: Submit Your Results
Email the link to your post to marketingteam@higherlanding.com and a screenshot showing your post’s analytics (Views, Reach, Shares)
Validation period: March 15-April 30.
Final submissions accepted until April 30.
Payment Structure
$500 Bonus Incentive: Top 3 highest-viewed testimonials will receive an additional $500 bonus!
To be eligible for this bonus, you must receive at least 5,000 total views and post to a minimum of 2 platforms (i.e. LinkedIn + Instagram). Calculation of views is cumulative across the above-noted platforms. We recommend posting to a minimum of 2 platforms (i.e, 500 views on LinkedIn + 1000 views on Instagram = $20) .
Tips for Filming and Structuring Your Testimonial
Watch the video below for expert advice on capturing your story and maximizing your video’s performance on social media.
Filming Tips:
How to create a professional-looking video using just your phone
Keep It Short & Engaging
Your video should be between 20-60 seconds long.
Get straight to the point—keep your story clear and impactful.
Hold Your Phone Correctly
Always hold your phone vertically (portrait mode) for the best format on social media.
Avoid horizontal filming—most platforms favor vertical videos.
Distance & Framing
Hold your phone at arm’s length or use a tripod at eye level.
Frame yourself so your head and shoulders fill most of the screen, leaving a little space above your head.
Find a Quiet Space
Choose a quiet environment—avoid background noise from fans, traffic, or people talking.
If filming outside, stay away from wind that could distort your audio.
Use a Clean, Distraction-Free Background
A simple wall, tidy room, or Higher Landing-branded background works best.
Avoid cluttered or distracting spaces that take focus away from your message.
Get the Best Lighting
Face a window for soft, natural light that brightens your face evenly.
Avoid harsh overhead lighting and never have a window behind you (it will make you look too dark).
Speak Naturally
Relax, speak clearly, and tell your story with confidence.
Engagement Boosters
Tips to make your video stand out and reach more people
Hook them in 5 Seconds or they're gone
People scroll fast. If your video doesn’t grab attention in the first five seconds, they’re gone.
Start strong with:
A bold claim → “I landed my dream job with this one big change.”
A thought-provoking question → “What if everything you knew about job searching was wrong?”
An unexpected reaction → Show emotion, surprise, or excitement.
Less is More – Cut the Fluff
Shorter videos lead to better retention.
If they don’t watch, they won’t share.
Keep your message sharp, clear, and intentional—this isn’t a TED Talk.
Be Human, Not a Talking Head
People connect with people, not just information.
Show your personality—be real, show emotion, and add your personal touch.
Whether it’s humor, passion, or energy, make it feel like a conversation, not a script.
The Power of Influencer Marketing & UGC
Your voice matters! User-Generated Content (UGC) helps inspire others to take action. When real people share real experiences, it builds trust and credibility—making a huge impact on potential career changers.
Major Influencer Marketing Categories:
Brands can work with influencers in two main ways:
Brand Ambassadors: These influencers promote the brand over a long period, making their followers more familiar with and trusting of the brand. It’s like having a spokesperson who continuously supports your product.
Sponsored Content: This is a short-term deal where the influencer is paid to post about the product once or a few times. It’s useful for quickly grabbing attention and boosting visibility.
Brand Partnerships
UGC (User-Generated Content)
Imagine a customer posting a review or video showing how much they love a product. This is called UGC. Brands can also pay everyday creators (not just influencers) to make this type of content because it feels more genuine. People are more likely to trust these "real-life" testimonials than flashy ads. Brands often reuse this content to connect with their audiences more authentically.
More on Influencer & UGC Content:
Frequently asked questions
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The validation period is March 15–April 30. Final submissions must be made by April 30.
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Only alumni and current participants of Higher Landing’s career transformation programs are eligible. Employees, affiliates, or partners of Higher Landing are not eligible. Participants must also have at least 2 active social media accounts.
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Watch our video above for guidance. Create a 30–90 second testimonial video sharing your biggest “aha!” moment, a career breakthrough, or how Higher Landing helped your career. Make sure to highlight your journey and experience authentically.
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Submit your video via email to marketingteam@higherlanding.com. If the file size exceeds the email limit, you can use wetransfer.com and send the link to the same email address.
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We recommend you upload your video on at least 2 of the following platforms: LinkedIn, X (formerly Twitter), Facebook, Instagram, or TikTok. Make sure to include the hashtags #MyHigherLandingStory and #ContestEntry. You may post on any other social platforms such as YouTube, Reddit etc.
Terms & Conditions
Eligibility
Validation Period March 15-April 30. Final submissions accepted until April 30.
Open only to alumni and current participants of Higher Landing’s career transformation programs.
Employees, affiliates, or partners of Higher Landing are not eligible.
Participants must have at least 2 active social media accounts (no follower minimum).
Payment & Verification Terms
Payments will be processed within 30 business days of submission approval and contest completion (subject to verification).
Higher Landing reserves the right to withhold payment if fraudulent activity is suspected or if verification requirements are not met.
Authenticity & Engagement
Organic views only: Any form of artificially inflated views or engagement will result in disqualification.
Higher Landing reserves the right to request additional verification to ensure authenticity.
Content Ownership & Usage Rights
By submitting a video, participants grant Higher Landing a non-exclusive, royalty-free, worldwide license to use, modify, reproduce, and distribute the content for marketing purposes across all channels, including the website, social media, and promotional materials.
Privacy & Third-Party Rights
Participants must ensure they have rights to any third-party content used in their videos, including music, images, and appearances of others.
Higher Landing is not liable for any copyright claims related to submitted content.
Modification & Cancellation Rights
Higher Landing reserves the right to modify, extend, or cancel the contest at any time due to unforeseen circumstances, platform policy changes, or other factors outside our control.
Liability Disclaimer
Higher Landing is not responsible for technical failures, lost submissions, or any other issues that may prevent participation.
Participation is voluntary, and Higher Landing assumes no liability for any claims arising from participation.
Need Help?
We’re here for you! Reach out to marketingteam@higherlanding.com with any questions.
By submitting your video, you grant Higher Landing permission to share it across our website, social media, marketing materials, and educational tools to inspire others on their career journey. We may edit for clarity or length and will use the name you provide. Your personal information will remain private.